Toy Burton

The New 97.7 Woman Of The Week - Week Of March 18, 2019

Name: Toy Burton

From: Roxbury, MA

About The Woman Of The Week: Toy was raised in Roxbury. She is the mother of two daughters and Nonnie of four grandchildren. In 2011 Toy moved back to Boston after living on the North Shore for twenty-one years and she immediately began volunteering for different organizations throughout the city.

On September 9, 2017, what would have been her sister’s birthday, Toy posted on social media how her sister died by suicide. Shortly after, a friend of reached out because her brother had also recently died by suicide. Toy, trying to help her friend Googled for resources and events about mental health and suicide prevention and noticed that none of the outreach services and events were in communities of color. It was then Toy decided to create an organization about suicide, mental health and wellness and have it centered on community and family. She named her organization DeeDee’s Cry after her sister DeeDee. On April 20, 2019 she will be hosting the 2nd annual DeeDee’s Cry Hop for Suicide Awareness and Scavenger Hunt at Franklin Park.

Being back in Boston and participating in the Dorchester Day Parade, Toy noticed acknowledgments and celebrations for other Boston neighborhoods and wondered where the recognition for Roxbury was. The thought of why Roxbury didn’t have a parade came to Toy and after sharing the idea with local politicians and on Facebook, she received positive feedback and decided to put action behind the idea. With the help of family and friends the parade made a debut in July 2018. Trying to make the Roxbury Unity Parade 2019 bigger and better, Toy has been trying to raise money for the parade by doing various fundraisers.

There will be a fundraiser for the Roxbury Unity Parade on March 23, 2019 at the Fort Hill Bar and Grill at 2805 Washington Street in Roxbury at 3:00pm. Toy is hoping that the community will come out and support the parade.

Toy’s passions could be summed up like this: stop the violence, unity in the community, and mental health in the Black community. She knows and acknowledges that only the hand of God can move her from alcoholism and drug addiction to giving back to the people and community that she loves. 

Favorite 97.7 Artists: New Edition, Prince

Toy's Song Pick: Five Stairsteps - "Ooh Child"


Congratulations to Toy Burton, our New 97.7 Woman Of The Week!

Get details on how you, or someone you know can be our next Woman Of The Week here!


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