Remember Zima? If you don't know, in the early to mid 90's a new form of beverage was created to compete with (the late 80's craze) the Wine Cooler. The idea was to create a beer (yes Zima was a beer) that had the female consumer in mind. Today's craze..White Claw. I had one about a year ago and then I (honestly) forgot about it. It wasn't good or bad to me..I just understood the concept. Seltzer with a "kick". Well apparently this drink has caught on like wildfire! The demand has become so great that a shortage has occurred across the country! Check out the craze that is White Claw!
KJ
getty